SITE Africa

Jambo! Welcome to Africa!

Comprising 54 countries, Africa is home to a melting pot of cultures and natural wonders. It’s diversity of experiences, offers a unique and impactful incentive encounter.

2025 PRESIDENT’S MESSAGE

SITE Africa was born in September 2019 to facilitate a fully inclusive chapter for African destinations. The onset of COVID-19 took the world by surprise, yet the Africa chapter continued to thrive. Africans are resilient by nature and we are super-proud to have won the Chapter Award Winner for Excellence in Virtual Engagement 2022!

Our footprint into Africa is expanding by the day as we continue to roll out workshops and education in various destinations.

Our Young Leader programme kicked off early 2021 and we are looking forward to engaging lots of new talent in our sector to assist in developing our leaders of the future.

WHY AFRICA?

The diversity Africa has to offer makes for once-in-a-lifetime experiences, ideally suited for exquisite incentive travel experiences. From the cosmopolitan vibes of Cape Town, to up-close-and-personal safaris, the vast and hauntingly beautiful desserts to the volcanoes in Ethiopia and the larger-than-life monuments of Egypt…it is a continent full of incredible surprises.

With vast open spaces, Africa has no shortage in offering unique experiences in exclusive locations.

WHY JOIN SITE AFRICA?

Incentive travel makes up the “I” in MICE. It is by far the greatest motivational tool and drives business performance. Of all the business event sectors it also yields the highest spend per capita.

The SITE Africa board is committed to bring education to destinations new to incentive travel in order to grow the sector, ensuring the best possible experience for discerning travellers. Contact us here to enquire about 2021 training and workshop opportunities.

Join SITE Africa today