Research

SITE is committed to producing timely, relevant and compelling research into the future of incentive travel.

At SITE, our unwavering commitment to research is the cornerstone of our efforts to advance the business case for incentive travel.

We understand that comprehensive, data-driven insights are essential for informed decision-making, accurate forecasting, and strategic planning across the entire industry spectrum.

Our dedicated research initiatives not only illuminate current trends and challenges but also pave the way for innovative solutions that drive growth and excellence.

By leveraging robust research methodologies and collaborating with industry experts, SITE ensures that our findings are both relevant and impactful, empowering you to make informed decisions that enhance your incentive travel programs and contribute to the overall success of the industry.

On this page you’ll find details of the Incentive Travel Index, our annual joint-initiative with the Incentive Research Foundation, on the inSITEs series, 4 specialised studies of the key stakeholders in incentive travel and the Incentive Travel & Motivational Events survey, a study of corporate end users undertaken in 2024.

Incentive Travel Index

A joint initiative of IRF & SITE Foundation in association with Oxford Economics.

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IT&ME

Incentive Travel & Motivational Events. This research reflects the experienced attitudes and opinions of nearly 100 global corporate event organizers, collectively responsible for delivering hundreds of events each year and managing millions of dollars in annual budgets.

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