No doubt about it, corporate incentive planners have a high-stakes role to play in their respective organizations.
Interestingly, 24% of incentive planners say they report to their company’s CEO or managing director, according to a recent SITE report. That’s nearly a quarter of all respondents who report to the top — not to the sales VP or marketing director — the CEO.
This surprising finding shows how mission critical incentive events are for many companies — and for good reason. They’re more than a perk; they’re a strategic component of business success, including attracting, hiring and retaining top employees.
The good news: The numbers are in favor of incentive travel planners. Companies that use non-cash rewards, including incentive travel, experience three times higher revenue increases, according to an Incentive Research Foundation study.
Great moments create great ROI
Hilton is stepping up as a partner to planners through the Hilton Incentive Collaborative, a curated portfolio of Hilton hotels that excel at hosting and executing memorable experiences.
“Incentive travel is something that needs to be done face to face and in great locations,” says Jeff Patton, Vice President of Sales Operations, Americas, Hilton. “We want to be connected to a great moment in time.”
Attendees want unique adventures
Attendees crave unique experiences in diverse cultures. It’s the idea of being able to escape the ordinary to find refreshment and joy in the extraordinary — absorbing amazing views, trying different foods, exploring unfamiliar terrain or joining unexpected activities.
The Hilton Incentive Collaborative offers planners a streamlined planning process and dedicated group of experts who truly understand what it takes to create successful incentive events.
Imagine:
A Key West walking food tour (seafood and cocktails or Cuban and Caribbean — your choice!) at Casa Marina Key West, Curio Collection by Hilton
A Zarandeado experience at Conrad Punta de Mita, where chefs prepare the Nayarit’s traditional Zarandeado Fish right in front of you
Mangrove planting or a private hot-air balloon experience at Waldorf Astoria Dubai International Finance Center
Truffle hunting or fishing with the locals at Hilton Rijeka Costabella Beach Resort & Spa
A Zen spiritual session at Conrad Osaka
View the full menu of curated offers and experiences from Hilton Incentive Collaborative hotels and resorts.
More than memorable experiences
Planning incentive travel should be a stress-less, exciting experience for you too. Look for a hotel partner, like Hilton, that provides:
Unique, turnkey experiences
Simplified contracting
Opportunities to gather sustainably and safely
Get more from your partnership
Maximize the benefits of a partnership with Hilton Incentive Collaborative by booking multi-year contracts with our hotels and resorts. Book multiple events at one hotel or keep things fresh with different events across different hotels.
Included in multi-year programs:
• Rebate applied against master account (based on number of years in contract)
• Double Hilton Honors Planner Points (earn 4X Hilton Honors Points for every $1 of spend)
• Complimentary group experiences
• At our U.S. properties, a standardized contract across all participating hotels, simplifying the booking and negotiation process across multiple hotels (coming soon globally).
Must have a minimum 50 rooms on peak. Concessions are also available for multiple events booked at the same hotel.
More than creating a happy memory, incentive travel inspires corporate loyalty among attendees, builds team camaraderie, and drives important business and financial goals.
Plan Your Next Incentive Trip With Hilton
Explore the benefits of simplified contracting, unique curated experiences, a dedicated team ready to partner with you, and more. Visit the Hilton Incentive Collaborative today.
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