inSITEs from Dallas Lyons III
Head of Membership & Chapter Engagement
Dallas has hit the ground running, with plenty to keep him busy in the coming weeks and months. “I have a one-word theme for this year,” he says. “For 2024, my one-word theme is “gratitude.”
Discover how Dallas plans to bring this theme to life, what he’s looking forward to at Global Conference, and what destinations are on top his travel bucket list.
Q: What made you interested in this role with SITE?
A: The opportunity to enrich the overall membership experience, and working with SITE chapters is something that piqued my interest in this role. Working with SITE’s Senior Leadership Team and engaging with hospitality professionals from around the world was very intriguing as well.
Q: What goals or top priorities do you have for members and chapters for 2024?
A: This year, I want to enrich the membership experience. My philosophy is, if you improve the “quality” of the experience, it will help us reach our quantitative goals. Chapters are an integral part of SITE, and I want to work with them to streamline the support we offer as a global SITE team.
Q: Can you preview something SITE members should be excited at Global Conference in Istanbul next month?
A: This year, we will have a SITE Membership Booth at Global Conference. If you are attending, please come by the booth and meet the Membership Team!
Q: What destinations are at the top of your travel bucket list?
A: I was born in Germany, so I would love to visit! Other travel bucket list locations include Africa (e.g., Kenya and Ghana), Australia and Brazil.
Q: Did you make a New Year’s resolution this year?
A: I did not make a New Year’s resolution, but I have a one-word theme for this year. For 2024, my one-word theme is “gratitude.”
Neuroscientists have studied the effects of gratitude on the brain. It has been scientifically proven that our mind cannot focus on positive and negative information at the same time. My focus this year is to be grateful for the positives, with the goal of acknowledging blessings appropriately, and addressing the negative from the right perspective.
