About
This February 2026, Abu Dhabi — where ancient traditions meet bold modern innovation — will host the SITE Global Conference, bringing our global community together in one of the world’s most remarkable destinations.
Framed by iconic landmarks, world-class cultural institutions, and breathtaking desert landscapes, this year’s conference embraces the theme of “Wonder, Awe & Curiosity,” exploring how these forces inspire connection, creativity, and transformative incentive travel experiences.
Join us as we connect, learn, and discover in a city that embodies both heritage and progress. From the architectural wonder of the Sheikh Zayed Grand Mosque, to the artistic energy of the Louvre Abu Dhabi, to the serenity of desert dunes, Abu Dhabi offers the perfect stage to reflect on the future of our industry. Immersive cultural encounters and local experiences will highlight how travel fosters connection, celebrates diversity, and advances sustainable tourism.
Be part of a global gathering that not only rewards, but inspires — celebrating the power of people, culture, and place. Together, in Abu Dhabi, we’ll shape the future of incentive travel.
Registration
| Registration category | Member | Non-member (includes SITE membership for 2026) |
| Super early bird – available to members for 36hrs only! Nov 13, 6am CST – Nov 14, 6pm CST | $995 | N/A |
| Early bird November 13 – 25 for non-members November 14 – 25 for members | $1,195 | $1,595 |
| Late November 26 – event date | $1,395 | $1,795 |
| Buyer | $1,095 | $1,295 |
| Young Leader | $995 | $1,195 |
| Local rate (UAE, Saudi Arabia, Oman, Qatar, Jordan and Yemen) | $1,095 | $1,295 |
*Guests of registrants can attend at the rate of $1,195.00 (non-industry attendees)
Host Venue
Our host hotel and conference venue is The Ritz-Carlton Abu Dhabi, Grand Canal, UAE. Hotel room rate is 1,000 AED ($272 USD) based on single occupancy and is inclusive of all applicable services charges, local fees, and 5% VAT (rooms will be available when registration is launched).
Safety Statement
The safety and well-being of our attendees remains SITE’s highest priority. As we prepare for our 2026 Global Conference in Abu Dhabi, we are actively monitoring any developments that may occur in the region. In close coordination with our local hosts and the appropriate government authorities, we are fully committed to providing a safe, secure, and welcoming experience for all attendees.
WATCH: Join SITE CEO Annette Gregg and Mubarak Al Shamisi from Abu Dhabi Convention and Exhibition Bureau for an inside look at our host destination for GC 2026.
Overview Agenda
Every SITE event is grounded in four foundational pillars: Connect, Learn, Discover, Shape.
At our upcoming Global Conference in Abu Dhabi, you’ll:
- Connect with incentive travel professionals from every corner of the world,
- Learn the latest insights and innovations from the industry’s greatest voices,
- Discover Abu Dhabi — a dazzling destination where tradition meets innovation, and
- Shape the future of incentive travel as we celebrate SITE and our extraordinary global community.
Looking ahead, SITE has identified key themes that will influence the incentive travel industry in 2026 and beyond. These themes will guide our conference programming, shape our research, and inspire our partnerships and priorities — ensuring SITE remains at the forefront of industry transformation.
Business Models
With the global events industry on track to reach $2 trillion by 2032, incentive travel professionals face both challenge and opportunity. Rising costs, shifting expectations, and rapid innovation are pushing us to rethink how we deliver value, diversify revenue, and build resilience.
Risk and Security
Climate change, geopolitical shifts, and digital vulnerabilities are reshaping risk in our industry. By taking a proactive, holistic approach, we can safeguard trust, well-being, and continuity—turning resilience into a true competitive advantage.
Talent
With four generations in the workforce, new technologies and evolving values are transforming how we work. By redefining talent as a strategic advantage, we can attract, develop, and retain people in ways that unlock innovation and strengthen industry relevance.
Technology
AI, automation, and data are opening the door to efficiency and personalization like never before. The opportunity lies in harnessing these tools responsibly while keeping human connection at the center of incentive travel.
The Business Case for Incentive Travel
Incentive travel continues to deliver measurable ROI while fostering loyalty, trust, and culture. By embedding sustainability and responsibility, it remains essential for driving performance and positive global impact.
Wellness
Wellness has become a core expectation for incentive programs. By designing experiences that support both physical relaxation and mental rejuvenation, we create lasting impact for participants and teams alike.
Thank you to our 2026 sponsors
